Yvon Chouinard is a rock climber, environmentalist and outdoor industry businessman. Chouinard is also a surfer, kayaker, falconer and fly fisherman, particularly fond of tenkara fly-fishing. He is a writer, first on climbing issues and ethics, and more lately on mixing environmentalism and sound business practice in the concept of a slow company. His company, Patagonia, is known for its environmental focus. His books include Climbing Ice (1982), Let My People Go Surfing (2005), and The Responsible Company: What We’ve Learned from Patagonia’s First 40 years (2012).